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Many people only saw the outcome after the incident erupted, but very few knew that the problem had already existed from the moment the decision was made to publish the video.

What shocked me most was not the video content itself, but that the entire decision-making process had almost no professional oversight.

Before the video was officially released, the company did not consult legal counsel, seek medical advice, or ask any professionals in relevant fields to verify the content. There was no risk assessment, no fact-checking, and even less a complete data-verification process.

The basis for the decision was simply a video of unknown origin found online.

There were no academic sources, no medical research, and no publicly available information from authoritative institutions to support it.

For many points, they could not even clearly explain the most basic sources of their data.

Even so, the video still received the green light all the way through.

The most ironic thing was that, on such a significant issue, no one seriously asked a single question:

“Was any of this actually supported by evidence?”

At the time, there were three main decision-making bodies within the company.

After the incident erupted, most of the people who should have been responsible for management and risk control chose to remain silent.

And the only person who continued speaking out was not reviewing what had happened, but constantly finding excuses for the wrong decisions.

So after the first wave of controversy emerged, a nearly delusional collective atmosphere began to take hold inside the company.

Some said:

“People simply don’t understand what we’re trying to express.”

Some said:

“They’re all haters.”

Some even confidently declared:

“People will definitely support us later.”

As if labeling all criticism as coming from haters would make the problem disappear automatically.

But reality soon provided the answer.

As more and more professionals publicly raised questions, and even specialists in the relevant fields began speaking out in criticism, the focus of outside discussion was no longer emotion, but whether the content itself had any professional basis.

The answer was obvious.

It did not.

And it was at this point that the company released a so-called official statement.

After reading it, many people were even more bewildered.

There was no formal approval.

No responsible person had signed it.

There was no information that could represent the company’s official position.

Yet it asked the public to believe that it was a responsible official response.

Even more astonishingly, despite the controversy continuing to rage, some people inside still believed:

“This is our own platform. It was meant to be written for people who support us.”

As if a dissenting opinion did not count as an opinion.

As if questioning the company made someone a hater.

As if disagreeing with the company constituted a malicious attack.

Most absurdly, when the matter had escalated to the point that professionals were criticizing it one after another, the focus of internal discussion was not how to review the content, but how to sue the people who criticized it.

As if the problem had never been whether the content was wrong.

But rather why anyone else dared to say they were wrong.

By the end, everyone knows how things turned out.

Looking back on the whole affair, my strongest feeling is not actually anger.

It is a sense of powerlessness.

Because what is truly frightening has never been making a mistake.

It is a group of people who have clearly seen the problem, yet still refuse to admit that there is one.

When no one in a company dares to tell the truth.

When differing opinions are treated as betrayal.

When professionalism loses out to saving face.

When questions are labeled as coming from haters.

Then a crisis is really only a matter of time.

What truly pushes a company into crisis has never been criticism from the outside.

It is that even when all the evidence is right in front of them, there is still no one inside willing to step forward and take responsibility.