Other than the compensation being acceptable, there are no other advantages.

The company’s top executive—the chairman—is the person who directs all decisions concerning the marketing department.

However, he never participates in internal discussions within any department and does not like holding meetings with departments.

Yet whenever performance takes a major hit, he always finds the marketing department and gives it a thorough dressing-down.

The decision-maker actually has no marketing experience at all, but loves to micromanage—from campaign names and endorsers to campaign planning content and social media posts, everything has to be decided by him!!!! In reality, he is a complete incompetent who has never undergone any formal marketing training.

To put it in industry terms~~he has absolutely no sense.

The company loves to emphasize in all kinds of meetings that price is very important.

Price is indeed very important in the channel, but when our prices are completely uncompetitive, it is utterly foolish for the company to stubbornly insist on using price as a weapon without understanding the logic behind it!!!

The company also has a role called a special assistant to the in-house consultant, and unfortunately this person also loves meddling in marketing.

Another completely incompetent outsider leading insiders.

Yet whenever performance stalls, the special assistant is always the first person to shift the blame to marketing.

Unfortunately, this department is also frequently subjected to so-called organizational adjustments by certain senior executives, supposedly in the hope of improving performance.

In fact, this entire demand is complete nonsense!!!! It is simply because the marketing incompetents cannot come up with solutions, so they resort to reorganizing the department.

As a result, the marketing department undergoes major organizational adjustments countless times a year.

The senior executives are all rude people with very poor emotional intelligence. You often feel, when passing them, that they have never been educated.

They frequently complain that promotion is inadequate, but the media budget they provide is smaller than a grain of rice.

They always hope to turn a small amount of money into a large amount, and this ineffective approach has continued for several years.

Senior management has absolutely no idea how much money marketing requires, yet they still wonder why results do not appear after supposedly providing a large budget!!!!

Yet they also turn a deaf ear to how much media budget is available to Tsann Kuen Enterprise nationwide!!!!

So marketing staff are constantly replaced, one group after another.

The turnover rate in 2022 set an unprecedented record!!!!!

A warning to professional marketers with sense:

Do not take this path under any circumstances!!!!