This department is a terrifying sinkhole, and no matter what you do, if the boss doesn’t like you, everything you do is wrong.
The greatest thing about this department is its astounding turnover rate, so its reputation in the industry is truly terrible.
The boss keeps berating you for ineffective promotion and having no results, but the media budget they provide is lower than even the budget of obscure online outlets.
Section-manager-level and above staff in the department keep resigning; many are forced to leave after less than two months, without having accomplished anything, because of anonymous smear letters.
Outside the department, there are senior executives who think they are highly capable and love interfering in marketing decisions, but cannot produce any results—they are all talk.
They also hire some utterly incompetent weaklings from outside who have no marketing strategy and do nothing but bully subordinates and make a chaotic mess without any goals.
The latest policy is to do livestreams and promotional sales. Even an idiot knows: is there any brand that has generated several hundred million through livestreams and promotional sales?
Since 2023, it has simply been preparing to lose badly to Taiwan Digital, and it will keep losing to it for the rest of its existence.
Infighting within the department / Rule by individuals / Lack of professionalism / Extremely high turnover / Culture of anonymous smear letters / Incompetent managers with no strategy / External political interference in important departmental matters, weakening the integrated strength of marketing