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You can learn things such as:
How to communicate with customers, how to respond to them, and how to handle crises involving customer issues
How to think from the customer’s perspective and determine how to help them
You occasionally need to come up with copy, so the work is not limited to a single type of task and allows you to gain exposure to many different areas.
You can gain a better understanding of SEO and online marketing.
Marketing planning is somewhat different from the kind of planning role I originally had in mind, although it does indeed involve promoting businesses.
The marketing approach required may differ across industries. I initially thought it would be more like a typical social media editor role.
Here, you will work with many things such as KOLs, bloggers, and advertising, so the scope of the work is broader.
Those interested in trying a non-traditional marketing planning role are encouraged to apply.