1/ Looking at the departments, some are pretty good, such as the Design and E-commerce Promotion departments.

The head of the Design Department is highly capable, provides good design advice, and has a good attitude.

2/ The company culture is quite free.

3/ There are occasional department dinners and snacks.

1/ Brand Marketing is really not recommended. You will be worked to death (the Marketing team handles everything, big or small).

2/ The attitude of the Word-of-Mouth team is really poor. Unless you have actually worked with them, you simply cannot understand it. However, what was written below about drawing a brand with poor fundamentals is true: being assigned to a poor brand really is exhausting. You also have to communicate back and forth with the Word-of-Mouth team, which is mentally draining. By that point, you will only want to free yourself—and in the end, that is exactly what I did.

3/ In summary: it is somewhat like the Dead Sea effect.

The Dead Sea effect refers to good employees evaporating like water from the Dead Sea, causing its salinity to become very high, making it difficult for normal organisms to survive. Once a company reaches a certain stage of development, capable employees are more likely to resign because they have little tolerance for foolish behavior within the company and can easily find good jobs. Less capable employees tend to stay because they have difficulty finding other jobs; after enough years, they become middle or senior managers. This phenomenon is called the Dead Sea effect.

Therefore, employee turnover at the company is also very high, especially in the Marketing department.

In short, think carefully before joining Brand Marketing. Other departments may be worth considering.