Putting on airs could win a trophy by now

Has market research here already died...? What exactly happened in 2022? Everyone should write a piece about it. Senior management thought it was an endurance battle, while I thought it was a high-risk thrill ride. Marketing was left to fend for itself—what will the ending be? Forced onto the field?

After more than a year here, all I can say is that the situation is completely different from what I imagined. As the old and new generations transition, a great many pieces are missing, while a pile of scams has appeared. Zero goals this year—we pressed the wrong directional button.

There is no new technology or new solution. We tapped the broken joystick, only to have it shake apart piece by piece. We will never be champions; our heads must have been knocked silly. Others are the ones breaking records. The game has been completely ruined, causing the current schedule to be pushed back, and all the planned projects have been delayed.

My honesty is justice, and it is also pragmatism. The internal processes and organization need to change the rules. Let’s have a real performance competition and win a trophy. Especially the old hands—they should start warming up.

Finally, I hope the product continues to get better and better in the world.