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Fake family culture—the company’s overall culture revolves around topics that angry young people like (probably because that kind of person is easier to control), but it isn’t the culture of truly passionate young people either. It’s a very strange kind of culture where you’re expected to show passion to outsiders when they need you to.
I was once a member of the Creative Department and couldn’t stand that executive, who had never won a Lion but spent all day wanting to organize seminars about winning Lions and expecting everyone to win one.