All of the replies posted on 2021/8/29 were positive reviews, so it is reasonable to infer that they were planted comments intended to whitewash the negative reviews and confuse the public.
There was also only one work experience post on 2021/8/29, saying that he was an assistant sales manager and that the previous sales staff were too incompetent. Surely he was staging this himself! Isn't this method rather clumsy?