Workplace reviews and discussion: 久晴服飾有限公司
Published on (UTC)
This post was submitted by a user and reflects their personal experience or opinion. The publication date is not an employment or interview date.
Leaving work on time
This company is basically a disaster in the fashion design industry.
1. Whether it is the store display design or the clothing style, by industry standards, the brand’s style is a complete mishmash with no clear positioning.
2. The designers and the marketing department manager have an extremely inflated sense of self-satisfaction. They constantly brainwash new employees with statements such as, “We are a very expensive designer brand, so our Xxx must be very high-end.”
3. The designer-owner and the manager use the “we are a designer brand” label to exploit employees, demanding higher-quality work while being extremely stingy about the tools employees need to do their jobs. They refuse to pay for even a roll of tape or some basic props and equipment, and after employees provide them themselves, they still treat it as only natural.
4. Piracy and image theft are rampant. The company extensively uses images randomly taken from the internet as marketing materials, makes simple edits or manipulations with software, and then uploads them to Facebook or other platforms. It even encourages employees to do this, and the software itself is pirated.
5. The marketing department manager is a textbook example of an outsider leading experts. They have no real understanding of marketing concepts and can only use their seniority to bully new employees. When employees propose reform plans, they only suspect that the employees are trying to shirk responsibility. Then, after finding an opportunity to use them, they fire them.
There are many more shortcomings that cannot all be listed here. Finally, I would like to say this frankly to the fashion designers and the marketing manager: People can be ignorant, and they can be incompetent, but please do not be both at the same time. Even if you are both ignorant and incompetent, please do not think you are someone important. Have some self-awareness and learn humbly, okay? Look at the aesthetic sense of Shiatzy Chen and at other designer brands—that is what a designer brand is. You do not even meet the standard of fast fashion, so please stop looking down on others, okay?