Workplace reviews and discussion: 太乙廣告行銷股份有限公司

Everyone knows this company is both terrible and exhausting.

Staying for half a year before looking for another job will add a point or two to your résumé.

Since things are so lively here, I also have some serious things I want to say to fresh graduates (or people looking for jobs).

You think your work will involve

coming up with ideas, planning, designing, producing, and delivering messages—

ideally, you can check in on FB and IG like everyone else, saying that this is your work and asking people to like it, and so on.

No.

Really, no.

The work consists of government tenders, and you deal with a group of civil servants.

That means you don't need to think about the core values of companies and brands.

Whatever those section chiefs say goes.

Consumer analysis is even more out of the question.

With twenty or thirty projects a year, where would you find the time to analyze the industry, positioning, and TA with you,

or set short-, medium-, and long-term plans?

There’s no time. Just write down whatever will be happening on-site, and that’s enough.

If the boss or vice president wants someone included, you add that person’s photo and profile.

Project completed (撒花).

But they often disagree with each other.

One of those supervisors will privately tell you to add a certain celebrity or change the script,

and then after you’ve spent most of the day on it, the boss will tell you to change it back.

Of course, you have to listen to the boss, because he really is right.

It’s just that he won’t care how long you spent changing these things.

You can only blame yourself for listening to the supervisor in the first place.

This leaves everyone going through the motions; in any case, things can just be changed when they reach that person’s stage.

The most classic part is still media communications.

The irony is that although this is supposedly an “advertising” company,

there is no “What to say” or creatively developed “How to say.”

Once the press release is written,

the media-buying team spends money to buy exposure and calls it a day—civil servants think that’s fine too.

There are no cue sheets, monitoring data, or media schedules.

In an advertising industry where media resources are so important, you learn absolutely nothing about them here.

There is none of the brainstorming or strategic insight you want.

Even if we take ten steps back and set aside the fact that the company is terrible,

your work won’t break away from old ways of thinking.

Your creativity will sink into the Q槽.

The advertising-industry knowledge you want to learn simply isn’t here.

Do you still want to come to this company?