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There are three stages to entering this position:

1. After your résumé passes review, you will be given a long list of questions

2. The first round is with the department manager

3. The final round is with the CEO

To be honest, the written-test questions can make people think and can filter out some candidates. However, after putting my heart and soul into preparing answers for the written test, I proceeded to the first-round interview with the manager, only to be told the next day that I was not qualified (without being given a specific reason). It was not a pleasant feeling. It makes you wonder whether the company is trying to get interviewees to submit free proposals during the recruitment process. Calling it market research would not be an exaggeration, because there are really far too many written-test questions! There are also separate interviews with the manager and the CEO, which take up too much time.

《Written-test questions below》

I. Marketing and business logic

What is the online advertisement (or campaign) you have seen recently that left the deepest impression on you? Why? (You may include a screenshot or link.)

Name at least one brand you like. Also describe a showcase operated by that brand and why it moved you.

Name at least one fan page that you think is managed very well. Why?

What do you think is the most important thing in e-commerce? Why? (There is no standard answer.)

What kind of people do you think are the target customers for Sports Eat Protein? (Try to describe the TA’s profile.) How should this group be managed?

If Sports Eat Protein wants to expand into the mass market, how could it reach a broader audience? In addition to the customer groups mentioned in your answer above, which customer groups could be approached in the next stage?

What marketing proposals do you think could be developed for Sports Eat Protein?

II. Data

Have you ever used GA (Google Analytics)? If so, please describe the context and experience in which you used it previously. (Bonus question.)

Aside from GA, please briefly describe your past experience analyzing and monitoring marketing data. Your answer should mention the following points: (Bonus question.)

Analysis context

Analysis and monitoring tools

Testing methods and metrics monitored

Final improvement results

III. Other

Please describe your management experience during your past career or studies.

Why do you want to join the Sports Eat Protein team?

If you could give Sports Eat Protein only one piece of advice, what would it be?

What kind of assistance could you provide to Sports Eat Protein’s growth over the next three years? What role would you play in it? (Within 200 Chinese characters.)

What are your career plans for the next five years? And how should we help you achieve them? (Within 200 Chinese characters.)

Do you have any questions or thoughts about the description of this position?

IV. Practical assignment

If you were responsible for creating promotional copy for Sports Eat Protein products, how would you design and present it? (Please attach the visual assets and post copy you create. You may take the photos yourself (bonus), or extract the materials you need from the fan page or official website.)

If you were responsible for creating brand-image copy for Sports Eat Protein, how would you design and present it? (Please attach the visual assets and post copy you create. You may take the photos yourself (bonus), or extract the materials you need from the fan page or official website.)