Before inviting you to an interview, they ask you to fill out an assignment first. Once you finish it, you get rejected.

Breakfast Cereal proactively reached out. You first have to answer the questions below to "possibly" get an interview opportunity.

But let’s not kid ourselves—they simply want to save money by having interviewees conduct market research for free.

Here are the questions:

A. Autobiography and résumé

B. Written test questions

1. What kind of people do you think are the main consumer group that buys cereal for breakfast? (Please describe the consumer profile, including demographics, age, interests, values, consumption habits, etc.)

2. The following are three nut products sold by Breakfast Cereal:

A. [Red Brown] Lightly Roasted Eight-Delicacy Mixed Nuts (220 g/jar) http://www.morningshop.tw/SalePage/Index/2603242

B. [Pure Life] Natural Mixed Nuts (310 g/jar) http://www.morningshop.tw/SalePage/Index/1936972

C. [Fulin Selected] Unseasoned Mixed Nuts (120 g/bag) http://www.morningshop.tw/SalePage/Index/2050167

(1) In what order do you think the three products rank by sales volume on Breakfast Cereal, from highest to lowest? Please explain in detail what you believe causes the differences in sales.

(2) From other nut products on the market (either physical or online channels), choose one product that you think will outsell the three products above, and explain in detail the logic behind your selection.

3. Breakfast Cereal currently carries categories including cereal, cereal cups and bowls, jams and spreads, nuts and dried fruit, and small household appliances.

(1) What other categories do you think could be expanded into in the future? Why?

(2) Following the previous question, select one category that you believe has development potential in the future. Then, from products on the market, choose five products/brands that you think will be best sellers on Breakfast Cereal, and explain why.

(3) Which categories do you think should be removed? Why?

4. The overseas sports nutrition market offers a wide range of options (such as protein powder, protein bars, protein chips, and protein muffins). Please name 3–5 categories that you believe have potential in the Taiwanese market, include links, and explain why.

Relevant products may be found at:

● http://tw.bodybuilding.com/store

● http://www.musclefood.com/

● http://www.dietdirect.com/

5. Why do you want to join “Breakfast Cereal”?

6. If you could give “Breakfast Cereal” only one piece of advice, what would it be?

7. What kind of assistance can you provide for “Breakfast Cereal”’s growth over the next three years? What role would you play? (Within 200 Chinese characters)

8. What are your career plans for the next five years, and how should Breakfast Cereal help you achieve them? (Within 200 Chinese characters)