Workplace reviews and discussion: 凱基證券股份有限公司

A joyful departure, a painful return

Assume that Tom Bear is a globally expanding retail brand focused on fashion products and food and beverage services, and plans to enter Country A’s market. Below are several business scenarios and challenges Tom Bear faces in operating in Country A:

Trade and Tariffs:

Country A imposes a 20% tariff on imported goods, and the exchange rate between Country A’s currency (A currency) and the US dollar is 1 USD = 1.2 A currency. Tom Bear imports a fashion product into Country A at an import cost of 100 USD. Tom Bear’s food and beverage division plans to import organic ingredients from Country B. The ingredients cost 20 USD per kilogram and are subject to a 10% import tariff.

Market Competition and Positioning of the Food and Beverage Division:

After Tom Bear’s food and beverage division enters Country A’s market, competition is intense, as several well-known local food and beverage brands are already established. Tom Bear’s restaurants focus on healthy, environmentally friendly organic ingredients and emphasize sustainability and local character. To attract consumers, Tom Bear plans to open five new restaurants and must select locations in accordance with Country A’s urban spatial planning.

Spatial Planning and Store Location Selection:

Country A’s urban spatial plan allocates 50% of its land to residential use, 25% to commercial areas, and the remaining 25% to public facilities. Tom Bear needs to select suitable locations for its restaurants and retail stores, finding the most appropriate store size and customer base in each area.

Resource Sourcing and Supply Chain Management:

As Tom Bear expands into the market, it must effectively allocate limited resources, including financial, human, and logistics resources. Because its food and beverage division relies on high-quality organic ingredients, Tom Bear needs to search globally for reliable suppliers and ensure that its supply chain remains stable. Tom Bear chooses to work with suppliers in Country B, but supply chain operating costs in that country are relatively high.

Questions:

Price Calculation for Tom Bear’s Imported Fashion Product in Country A:

Assume Tom Bear plans to set the retail price of this product in Country A’s market at 120 USD, excluding tariffs, and must include a 20% import tariff. Tom Bear’s target profit margin is 20%. What should the final retail price be in Country A’s market?

A) 144 USD

B) 160 USD

C) 180 USD

D) 200 USD

Price of Tom Bear’s Imported Organic Ingredients:

Assume that when Tom Bear imports organic ingredients priced at 20 USD per kilogram, it must pay a 10% tariff. When importing 1,000 kilograms of ingredients, how much must Tom Bear ultimately pay in A currency? (Note: 1 USD = 1.2 A currency)

A) 24,000 A currency

B) 26,400 A currency

C) 28,800 A currency

D) 30,000 A currency

Restaurant Location Selection for the Food and Beverage Division:

Tom Bear plans to open five new restaurants: two in residential areas, two in commercial areas, and one in a public facilities area. Based on Country A’s market demand and spatial planning, how should Tom Bear choose the specific restaurant locations to maximize revenue?

A) Establish large restaurants in residential areas and offer family packages to attract family customers

B) Open small fast-food outlets in commercial areas to attract office workers and students

C) Open a restaurant in a public facilities area, combining healthy food and social responsibility

D) Establish restaurants of the same size in all areas to achieve market coverage

Supply Chain Resource Sourcing and Optimization:

When sourcing resources globally, Tom Bear faces the challenge of selecting suitable suppliers and operating models. Suppose organic ingredient suppliers in Country B have higher operating costs, while local suppliers in Country A offer lower prices but lower quality than suppliers in Country B. How should Tom Bear conduct resource sourcing and supply chain management to achieve the best cost-effectiveness?

A) Rely solely on local suppliers to reduce costs

B) Use a combination of suppliers from Country B and Country A, allocating them according to product requirements

C) Rely entirely on suppliers from Country B to ensure product quality

D) Find a third-party logistics company to reduce transportation costs and reassess the supplier selection

Marketing Strategy for Tom Bear’s Food and Beverage Brand:

Consumers in Country A have a relatively high level of awareness of environmental protection and health. How should Tom Bear’s food and beverage division position its brand to attract local consumers?

A) Emphasize low prices and promotions to attract price-sensitive customers

B) Launch organic products that meet environmental standards and emphasize sustainability

C) Attract high-income families with high-end dining services

D) Offer a localized menu and position the restaurant as a traditional family-style restaurant