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The colleagues are quite nice.
Poor environment; the company prioritizes its physical stores.
The boss is very stingy and often says things that leave people speechless.
There is no year-end bonus or holiday bonuses, and there are not even enough computers, so employees have to bring their own.
The boss probably does not intend to run the company long-term. He expects to make money as soon as he places some advertisements. The brand previously had a very poor reputation among its industry peers, and advertising cannot produce immediate results. If placing advertisements could guarantee huge profits, companies would not go bankrupt.
In short, it is a bloodsucking company that only thinks about sucking its customers dry every day!