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After I went in, they first gave me several clothing racks and asked me to put together outfits, then asked me to propose clothing styles and so on. It took about an hour in total, and every manager came over to ask about the details of my proposal.
These things were actually fine; I wouldn't have minded even if they were treating it as a free proposal Q&A.
The most outrageous part was that after the interview ended, the company emailed me asking me to provide details and documents about the previous company's proposals, artists' schedules, other shoots, and so on.
Why would such a large brand resort to these petty tactics?