The work mainly involves cross-industry collaborations for events and also requires generating sales. Since Xiantao Brand is in a transformation phase, many challenges arise at work, including the fact that many people have never heard of the brand and do not really understand the benefits the products can bring them. Although I have encountered quite a few setbacks, I also hope that coordinating events can increase Xiantao Brand’s visibility and consequently generate sales. I find the most challenging part is analyzing the data, effectiveness, and results of each event, then observing and understanding them in order to make improvements. Organizing the information takes a lot of time, but I have also learned quite a lot from it.

High pressure