Workplace reviews and discussion: 亞瑞特數位社群行銷有限公司

I’m just an outsider who has also had some contact with the marketing industry and has vaguely heard about this company’s negative reputation.

Of course, I’m approaching this with a skeptical attitude...

But after coming here and seeing so many negative reviews, thinking about it carefully, is the appearance of all those criticisms really just a coincidence?

After all, this industry is so small, and everyone can see what’s going on. Wouldn’t you agree?

I’d like to point out a few things that I personally find very strange.

First of all, apart from its services, a company website should introduce the entire team, shouldn’t it? But why does Arete’s official website look as though I’m reading the glorious achievements of a one-person team? Is the turnover so high that there are no other members left to introduce?

All I see is page after page filled with stories about the so-called “internationally renowned social-media marketing genius.” Even basketball gets dragged into it. I honestly think it goes a bit too far... It’s like a college student interviewing for their first job: with no work experience to talk about, they can only boast about their elementary-school family background. If there really were so many experiences to draw on, shouldn’t you be able to write a more “substantial” introduction?

I can’t help wondering: is this a team introduction, or a website devoted to building up one person as a legend? I’m left with a whole lot of question marks!

Also, personally, I preferred your old logo. Because “Arete” was clear, clean, and straightforward!

And I could easily tell that your company was called “Arete.”

As for the current one, those two A’s honestly make me think only of the Double A photocopy-paper brand!

Compared with the old logo, it feels obscure and difficult to understand, and it has lost the previous logo’s crispness and boldness.

That said, I don’t have any professional design expertise; I’m simply expressing my own impressions clearly from an observer’s perspective.

That’s my view after looking over your official website and the comments here.

I believe that if you properly address these observations and suggestions,

Arete will be able to get proposals out the door and bring in clients and talent, allowing the “team” to prosper together,

rather than having just one person monopolize the spotlight.