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The products themselves are aimed roughly at consumers at the bottom of the pyramid. The book covers are extremely ugly, and costs are kept down by buying low-priced foreign publishing rights, cutting and revising the content, and repackaging it into a product line centered on helping you make money, stay healthy, and cope with the workplace and life. Look closely: the content often differs somewhat from the facts, testing readers’ judgment and discernment. But there is a reason this kind of company can make money: it is very good at exploiting loopholes.
The company lacks vision. Its editors are like assembly-line workers in a contract manufacturing plant. This company has often been controversial. Previously, because it dealt with professional medical and health-nutrition topics, it was exposed by a medical professional; instead, it sent that doctor a certified letter with proof of contents, which could be seen as threatening. This is the kind of defensive behavior typical of a small company that does not dare respond publicly. People can keep an eye on this company—one day, something will happen.